Welcome to the Hive, Rentroom.
Alex, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Rentroom is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US property management company mapped, the ~81,000 that look like your best customers, and three campaigns we'd run for Rentroom in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Rentroom.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public registry of buyers, a purchase driven by operational pain, and a marketing team that needs pipeline now.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 44,000 to 73,000 more of your best customers?
You already have the dream ones: the property management companies that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 44,000 to 73,000 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- Ambassador ApartmentsStreamlined remote leasing and simplified payment processing, replacing cumbersome QuickBooks workflow
Every cell is a property management company.
Every US property management company sits in a public dataset: NARPM's directory, state real estate licensing boards, and Census county business patterns list size and portfolio scope. We build the list from that, enrich the buyers by title, and time sends to lease-renewal and budget cycles.
You're the first supplier that comes to mind.
We'll actively monitor all 290,000 US property management companies and reach out when the right signal shows up, so Rentroom is the first name a property manager thinks of when rent collection and maintenance software comes up.
- New property management license issuedState real estate licensing boards publish new registrations monthly, signaling a new or expanding company.
- Portfolio expansionCounty property records and Yardi Matrix show a company adding units or acquiring a building.
- Leasing or property manager job postingIndeed and LinkedIn postings for leasing staff signal a growing portfolio needing software support.
- Negative review citing manual rent collectionGoogle and Yelp reviews mentioning checks, late fees or slow maintenance point to outdated tools.
- NARPM chapter roster updateNARPM's public directory adds new member companies, flagging active, growth-minded operators.
- Competitor software complaintG2 and Capterra reviews naming AppFolio or Buildium billing or support issues surface switch-ready buyers.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from NARPM directory, state real estate licensing boards, and county property records. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Alex, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.